Monday, 8 October 2007

From whimsical to strident in one easy step

Cosy in my chair, empty supper plate being licked by one of the cats, dogs snoozing at my feet. Turn on the telly for some Sunday evening soft soap - nothing too enervating or illuminating required.
And then the ads come on and I find myself moving from calm to crazy in seconds. Is it just me or will Boots have to withdraw their new ad within the week? A breathily voiced woman (surely no-one speaks like this for real?) pants over some pseudo scientific face product. We see and hear how this stuff has resulted in women queuing like desperadoes in a state of heightened agitation, giving high-pitched screams, elbowing their fellow women painfully aside, and praised for their innovative use of handbags to bash each other on the head.
What is all this ridiculous stereotyping of women as violent idiots? Considering women must make up the massive majority of Boots customers you think they would avoid wholesale sneering at their lifeblood. We've moved on guys. Get a grip.


All Shook Up said...

Don't blame Boots... not all the Sisterhood shares your scepticism.
There's nothing some of them enjoy more than elbowing their way to the illusion of eternal youth.

Mopsa said...

Arghhhh!!! World. Gone. Mad.

KAZ said...

Sometimes it's as though feminism never happened.
I didn't mind the (similar) Brantano advert too much 'cos it was obviously a spoof - but this is disgusting.
Lets contact the advertising complaints people.

Mopsa said...

Kaz - thank goodness I'm not the only one - have complained directly to Boots.

Hannah Velten said...

Haven't seen the advert yet...but did see Louis Theroux's programme about plastic surgery in the US. Some of the girls on that would do anything for a pot of miracle cream - deluded fools!

Thanks for the comment yesterday about 'Crocodile Tears', Mopsa. I've created a new blog and posted it up there. You can find a link at the top of the right hand column on my blog....